1. These terms and conditions govern the use of a 5% discount on purchases in the Farm Shop & Butchery and set out the terms of contract between Roves Farm & Roves Farm Shop (“us” or “we”) and you the customer relating to the Loyalty Scheme. You can join the Loyalty Scheme by applying for a Roves Farm Shop & Butchery Loyalty Card in store and you will be issued a Loyalty Card which can be used to claim the 5% discount on applicable products (exclusions apply). If you apply to register with us you accept these terms and conditions. We may refuse an application to join the Loyalty Scheme for any reason at our sole discretion including (but not limited to) risk of reputational damage to us, any reasonable suspicion of previous criminal activity including shoplifting or any previous history of verbal or physical abuse to Roves Farm staff.
  2. To register for the Loyalty Scheme you will need to complete an application form in store or register for a Loyalty Card via our website at www.rovesfarm.co.uk. A Loyalty Account will be created in your name. You must be 16 years of age or over and resident in the UK to join the Loyalty Scheme.
  3. Your Loyalty Card is issued to you but remains the property of Roves Farm. You must return your Loyalty Card to us on request or destroy it if we so reasonably request. You are responsible for the security of your Loyalty Card, security details relating to your Loyalty Account and for the transactions made using your Loyalty Card. 
  4. Your Loyalty Card can be used to obtain a 5% discount at the Roves Farm Shop & Butchery.  The discount does not apply to purchases of alcohol, promotional offers, sales items or electric ride-on tractor/digger tokens.
  5. Your Loyalty Card cannot be used as a credit card or a guarantee card.
  6. The Loyalty Scheme is only for consumer use. The Loyalty Card cannot be used for any transaction where the beneficiary is a business entity or for any other commercial purposes.
  7. If you materially breach these terms, and where such breach can be remedied, if you do not remedy the breach within 30 days of a written notice of the breach from Roves Farm or if Roves Farm reasonably believes that you have breached these terms and/or abused the Loyalty Scheme, your Loyalty Card may be terminated, and your Loyalty account closed without prior notice. Roves Farm reserves the right to take any action deemed necessary where a Loyalty Cardholder is found to have abused the Loyalty Scheme.
  8. In addition to the above, Roves Farm reserves the right to (i) stop issuing Loyalty Cards at anytime if we decide to terminate the Loyalty Scheme; (ii) to alter or amend the terms and conditions of operation of the Loyalty Card and/or the Loyalty Scheme by publishing notices on our website www.rovesfarm.co.uk and/or (iii) withdraw or cancel the Loyalty Card and/or Loyalty Account on reasonable notice to you by letter, email or publishing such notice on our website at www.rovesfarm.co.uk.
  9. Our Privacy Policy relating to this Loyalty Scheme (which can be accessed at https://rovesfarm.co.uk/terms-conditions/) sets out the information that we will collect about you, how we use the information and whom it may be shared with including, but not limited to, details of the promotional information that we hope to provide.
  10. We will retain your personal information for as long as you are a member of the Loyalty Scheme. You may cancel your membership at any time by contacting us at farmshop@rovesfarm.co.uk.
  11. The Loyalty Programme is operated and promoted by Roves Farm, Roves Lane, Sevenhampton, Swindon, Wiltshire, SN6 7QG.



  1. To receive a 5% Loyalty Card discount for a transaction in Roves Farm Shop & Butchery, you must present your Loyalty Card at the till at the time of purchase.  Copies or photographs of your card cannot be accepted.
  2. The Loyalty Card discount does not apply to purchases of alcohol, promotional offers, sales items or electric ride-on tractor/digger tokens.
  3.  The Loyalty Card discount does not apply on purchases made at the Cafe, Visitor Centre or Gift Shop.
  4. The Loyalty Card 5% discount can be used online via our online Farm Shop when a valid discount code is entered at checkout.  This code would have been issued to you when you joined the Loyalty Scheme or can be obtained by emailing [email protected].



Please refer to our Privacy Policy at https://rovesfarm.co.uk/terms-conditions/ which explains how we capture and use your personal information.


Last Updated: 17/01/2024.